Miss Belgium
The Crown & The Everyday: How Miss Belgium Wears Her Uniglo Jewels Off-Duty
When you think of Miss Belgium, you probably imagine bright stage lights, a velvet sash, and diamonds that dazzle from across a crowded ballroom. But if you spent a quiet Sunday afternoon with Karen Jansen, you’d realise the crown doesn’t define her; it simply reminds her of who she’s always been: someone who carries grace into every moment, even the most ordinary ones.
This is exactly why she feels at home in Uniglo Jewels. Because our pieces are never meant to live behind glass. They’re crafted to live with you; in the gentle brushstrokes of daily life. When the cameras stop flashing and the gown is hung back in its box, our diamonds remain; adding a hint of light to morning coffees, long train rides, last-minute lunches with old friends.
At Uniglo Jewels, some of our most cherished creations begin deep within the earth; natural diamonds, shaped slowly over time, each carrying a quiet legacy of beauty and resilience. Their brilliance is timeless, their presence, grounding. But beauty wears many faces, and we also craft with lab-grown diamonds; a thoughtful alternative for those who seek something equally radiant, with a modern conscience.
Whether born of the earth or made with intention, every diamond we work with is chosen to live beyond the moment. When the cameras stop flashing and the gown is hung back in its box, our jewellery remains; adding a hint of light to morning coffees, long train rides, and last-minute lunches with old friends.
Because true luxury isn’t loud. It’s alive.
The Beauty of the Unscripted
Spend time with Karen off the record, and you’ll see how naturally her favourite pieces blend into her day. There’s no fuss. No security guards carrying velvet trays. Just a young woman, her thoughts, her notebook, and a few quiet sparks of brilliance.
On an ordinary Wednesday, you might find her slipping on our lab-grown diamond hoops before heading out for a breakfast meeting ; simple yet bright enough to catch the eye when she tucks her hair behind her ear. Later, she might add a slender solitaire pendant that sways just beneath her crisp white shirt, barely there but always present.
“I love that these pieces remind me to carry my light with me,” she says. “Even on days when I don’t feel like Miss Belgium. Especially on those days.”
A Ring for Every Chapter
Perhaps the piece that means the most to her off-duty is the slim diamond eternity band that never leaves her hand. Some days, it sits alone on her finger, catching the glow of her laptop screen as she writes notes in her journal. Other days, she stacks it next to her grandmother’s old gold ring; a blend of past and present that feels perfectly true to her.
To Karen, a diamond isn’t about status; it’s a subtle presence that stays with her through every chapter. “It makes me feel polished even when I’m tired. It reminds me that ordinary moments deserve a little sparkle too.”
From classic round brilliants to elegant ovals, timeless emerald cuts, and the distinctive charm of pear-shaped and marquise diamonds; each ring at Uniglo is designed to echo your story. Whether it’s a clean solitaire, a sparkling halo, or a stackable band, there’s a shape that fits every mood, memory, and moment.
This is what Uniglo stands for; the belief that diamonds are not locked away for once-in-a-lifetime galas but woven into the everyday. A constant reminder that you don’t need an audience to shine.
Subtle, Conscious, Beautiful
Karen’s off-duty style also reflects what today’s generation of women want: beauty, but with conscience. Many of her favourite everyday pieces are crafted from lab-grown diamonds; same brilliance, same fire, but with a lighter footprint on the Earth.
She’s not shy about sharing why this matters. “My life moves fast. I’m in the spotlight a lot. But when I wear my lab-grown pieces, I feel grounded. Like I’m part of a future that cares about what we leave behind.”
It’s a message that sits at the heart of Uniglo’s promise; timeless elegance made for today’s world. Every pair of studs, every tiny pendant is a testament that sustainability and luxury aren’t opposites. They’re partners.
Little Rituals
What’s striking is that her favourite Uniglo pieces are more than adornments; they’re part of her everyday life. She’s not the type to leave her sparkle in a drawer overnight. Her slim bracelet stays on as she scribbles notes for a charity event at her kitchen table. Her studs remain as she curls up with a book on long train rides home.
Once, during a quiet moment backstage, someone asked her why she didn’t take them off for a break. She laughed and said, “They feel like me. They’re not a performance.”
And that’s the truth. These jewels aren’t here to transform her into someone else. They’re here to remind her; and every woman who wears them; that the crown isn’t the only thing that makes you feel special. Sometimes, it’s the light you carry with you when no one is watching.
The Gift of the Everyday
In the end, what makes Uniglo’s everyday pieces so loved is that they honour the moments we often overlook. The in-between moments. The real ones.
Our master jewellers understand this. They know that a tennis bracelet you wear with a linen shirt deserves just as much precision as a grand gala choker. That a dainty pendant you touch absent-mindedly while on a call can hold just as much memory as an heirloom ring passed through generations.
Karen reminds us that true elegance isn’t about saving your best for rare occasions. It’s about trusting that the everyday is worth celebrating too.
When the Crown Comes Off
When the gala ends and the crown rests on its stand, the world may see Karen as a beauty queen returned to ‘normal life.’ But the truth is, her light doesn’t fade when the spotlight does. It simply softens, slips into her daily rituals, glints from a delicate band or a tiny stud as she plans the next thing she wants to give back to the world.
For all of us at Uniglo, that’s the true testament to why she’s our muse. Not because she wears diamonds to be seen, but because she wears them to feel real. To remind us all that brilliance isn’t reserved for the grand entrances; it’s made in the everyday moments, the quiet ones, the ones you’ll remember most.
Discover Your Everyday Crown
From petite lab-grown studs to slender diamond bands, our Everyday Icons collection is made to move with you, just as they do with Miss Belgium. A little light. A little legacy. It’s a quiet nod to where you come from, and a reminder that you bring your crown with you, every step of the way.
A Royal Collaboration: Miss Belgium Adorns Our Signature Diamond Creations
Discover how Miss Karen Jansen brings elegance and grace to our most exclusive natural and lab-grown diamond collections. A beautiful celebration of craftsmanship and charm.
There are rare moments in fine jewelry when beauty, heritage, and artistry meet so perfectly that they transcend the realm of adornment and enter the world of storytelling. Our latest collaboration with Miss Belgium 2025, Karen Jansen, is exactly that; an exquisite encounter between timeless diamonds and the kind of grace that can’t be taught.
Our house has long believed that every diamond tells a story; but only the right wearer can turn that story into a legacy. For decades, we’ve transformed Earth’s most precious treasures, along with the brilliance of lab-grown stones crafted through cutting-edge innovation, into creations that capture both tradition and tomorrow. Yet it takes more than mastery to make these jewels come alive. It takes a muse who carries them with meaning.
From the very first fitting, Karen was that muse.
Elegance That Speaks Volumes
When she first stepped into our atelier, the atmosphere shifted in a way only true presence can command. There she stood; the crown still on her head but the confidence was already timeless, with a soft smile that put everyone at ease. No extravagant gown, just a silk robe and her unmistakable poise.
Our master craftsmen, who’ve spent decades perfecting the smallest detail, watched her try on the first necklace: a breathtaking choker of pear-shaped natural diamonds, each stone cradled in a platinum setting so delicate it was barely there. As she moved under the atelier’s lights, the diamonds shimmered in harmony with her calm radiance; no artifice, no exaggeration. Just pure elegance.
Crafting for a Modern Queen
Behind every piece in this collaboration is a story of devotion, patience, and heritage. Some designs draw from motifs we’ve safeguarded for generations; art deco curves, nature-inspired silhouettes, filigree patterns passed down through the hands of artisans who believe that true beauty is in the details you almost miss.
One of the highlights is the bespoke tiara created just for her. Inspired by Belgium’s regal traditions and the idea of a crown reborn, it features marquise-cut diamonds set in graceful leaf-like formations. Each gem is positioned to catch even the faintest glimmer, candlelight, camera flash, or the golden dusk of an outdoor garden. When she first placed it on her head, the room fell quiet. There is something eternal about a tiara worn by a woman who carries it not as an ornament, but as an extension of herself.
Natural and Lab-Grown: A Celebration of Choice
A unique aspect of this collaboration is the way it celebrates the beauty of both worlds, the ancient miracle of natural diamonds and the modern marvel of lab-grown gems. For formal galas, Karen chose to honour the history and romance of stones formed beneath the Earth over billions of years. The showstopper choker and a pair of vintage-inspired drop earrings evoke a sense of old-world grandeur that feels right at home on a red carpet.
Yet she’s also a woman of her time; conscious, curious, and deeply aware of the impact her choices make. For daytime engagements and press moments, she opted for our lab-grown pieces: a sleek tennis bracelet, delicate studs, and a bold cocktail ring inspired by contemporary architecture. Watching her wear them, it’s clear these designs reflect her belief that true luxury today must be thoughtful, responsible, and crafted with the future in mind.
The Story Behind the Sparkle
Every jewel she wears carries hours, sometimes months of devotion. A single piece may pass through the hands of a dozen specialists: gemologists who assess each diamond’s fire and clarity, cutters who bring out the stone’s soul, setters who secure each facet without overshadowing its brilliance, and polishers who coax out that final, breathtaking gleam.
When you see her adjusting an earring just before stepping onto the stage, or gently touching the diamonds at her throat during an interview, you understand that she feels this legacy. She is not wearing decoration; she is wearing a promise; a promise to honour craftsmanship, embrace innovation, and inspire a new generation of young women to carry their crowns with grace.
More Than a Muse
Perhaps what makes this collaboration truly royal is that it isn’t just about beauty on the surface. Beyond the glittering gowns and lights, Karen represents something deeper: the idea that modern royalty is defined not by a title alone, but by character and compassion.
She has become an advocate for education and sustainable practices; championing causes that reflect the same values our house has quietly upheld for years. Her presence reminds us that diamonds are not just about wealth or status. They are about resilience, about the billions of years it takes for something extraordinary to emerge under immense pressure. In many ways, she mirrors the very stones she wears.
A Moment to Remember, a Legacy to Cherish
As our campaign was captured, shots of her beneath a soft sunset, laughing in a garden, diamonds catching the last light of day, everyone in the room knew this was not just a photo session. It was a moment that would become part of our story for decades to come.
In the years ahead, these pieces will be more than images in an archive. They will be heirlooms, reminders of a time when a young woman crowned Miss Belgium wore them not to dazzle but to inspire. They will remind us that true beauty is not in the sparkle alone, but in the spirit that brings that sparkle to life.
For Those Who Dream
Through this collaboration, we hope to invite you, lovers of fine jewelry, believers in timeless stories, to discover what we’ve created together. Whether you fall in love with the rich heritage of our natural diamonds, the innovation behind our lab-grown masterpieces, or the values that unite both, we hope you find a little of what Miss Karen Jansen brings to every room she enters: a quiet yet unforgettable brilliance.
Because every story deserves its crown, and every crown deserves its diamonds.
Modern Icons: What Miss Belgium 2025 Loves About Uniglo’s Contemporary Line
In a world overflowing with fleeting trends, there’s something quietly powerful about jewels that feels at once modern and timeless. At Uniglo Jewels, our designs have always lived at this crossroads; drawing from decades of craftsmanship while embracing fresh, contemporary style. And perhaps no one embodies this spirit better than Karen Jansen, Miss Belgium 2025.
When Karen joined us as the face of our house this year, it wasn’t just her title that made her the perfect muse. It was her instinctive understanding that diamonds shouldn’t be hidden away for rare occasions; they should shine alongside you through every chapter of life, adding light to the everyday moments as much as the grand ones.
Beyond the Red Carpet
It’s easy to imagine a crown and a tiara when you hear the words “Miss Belgium.” Yet spend an afternoon with Karen, and you realise she’s just as comfortable in an oversized blazer and jeans, a takeaway coffee in hand, wearing a pair of petite lab-grown diamond studs that catch the early morning sun.
“It’s the little pieces that feel the most like me,” she shares, adjusting a sleek pavé band she stacks with her grandmother’s vintage ring. “I love the heirlooms, but I also love the pieces that feel like they’re part of my everyday story.”
This is the heart of Uniglo’s Contemporary Icons line; a collection that brings the quiet elegance of diamonds into the real, unscripted moments of life. From the effortless solitaire pendants to slim, stackable rings, these are the designs Karen reaches for when she wants her beauty to whisper rather than shout.
Modern, But Always Meaningful
One of her most-loved pieces is the lab-grown constellation ring, a design that took our artisans months to perfect. Each tiny diamond is set at a slightly different angle, mimicking the stars scattered across a midnight sky. On her finger, it’s more than a jewel; it’s a daily reminder that brilliance can be subtle, yet profound.
“I’m drawn to designs that feel light,” Karen says. “Jewels that don’t overpower you but remind you of who you are.”
In a recent shoot, she paired the ring with an asymmetric diamond ear climber; another contemporary favourite; and a beautiful dress. Polished, modern; just her and the jewellery that moved with her.”
A New Generation of Diamonds
Our contemporary line is built on more than aesthetics alone. For us, modernity is as much about values as it is about style. It’s about offering customers the choice to wear diamonds they feel good about; responsibly sourced natural stones or lab-grown gems that hold the same brilliance without the environmental impact.
Karen is a true ambassador for this balance. While she cherishes the timelessness of our natural diamonds for big occasions, she often gravitates towards our lab-grown designs for everyday wear. There’s something refreshing about seeing a titleholder, someone the world often expects to wear the grandest of heirlooms, choosing pieces that reflect a conscious, grounded approach to luxury.
“I think what makes a woman iconic today is knowing what she stands for,” Karen explains. “And choosing pieces that feel true to that.”
The Artisans Behind the Brilliance
What many people don’t see is the quiet dedication that goes into creating these modern classics. A simple band may look effortless on the hand, but behind it lies the careful eye of a gemmologist, the steady hands of a setter, and hours spent perfecting the polish until every facet catches the light just so.
When Karen visited our workshop, she spent time with each craftsman; leaning over their benches, asking about their tools, listening to the stories behind each design. She understands that the contemporary line isn’t about cold minimalism; it’s about warmth, comfort, and the human touch.
Defining Your Own Icons
What makes a diamond iconic? Is it its size? Its sparkle? Or is it the way you wear it, without needing permission or occasion?
For Karen, true icons are the pieces that become part of you; the studs you reach for before a big meeting, the slim ring that taps gently against your coffee cup, the tiny pendant that sits close to your heartbeat. They are the quiet companions to your loudest dreams.
At Uniglo, we believe everyone deserves to find their own definition of brilliance; and to wear it their way, every day. Karen reminds us that being Miss Belgium isn’t about crowns locked in glass cases; it’s about showing that modern elegance is what happens when heritage and freshness live side by side.
The Next Chapter
As Karen steps into her year as our muse, she does so carrying not just our heritage but our vision for what comes next; a world where diamonds aren’t reserved for the few but are designed to belong to your life story. Where the sparkle isn’t about status but about the spirit you bring to every room.
Because a true modern icon doesn’t need to demand the spotlight. She is the light.
Discover the Contemporary Icons
Explore the collection that Miss Belgium 2025 calls her own; the Uniglo pieces that move with you, every day. Timeless, thoughtful, and always a little bit brilliant ; just like you.